The Business Book: Big Ideas Simply Explained
SKU: 83554758949

The Business Book: Big Ideas Simply Explained

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The Business Book: Big Ideas Simply ExplainedHow can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper? Part of DK's indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition based theory and critical path analysis to market mapping and the MABA matrix through a

How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?

Part of DK's indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.

This fascinating new edition features:

  • More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management - from benchmarking and "Big Data" to Kaizen and cash flow
  • Simple explanations, bold infographics, and step-by-step diagrams that untangle knotty concepts, and witty illustrations
  • Key quotes from prominent figures from business history - from Andrew Carnegie to Warren Buffet
  • Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the "gig" economy, black swans, and AI

The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject.


The Big Ideas series



With more than 13 million copies sold across 130 countries and in 39 languages, DK's award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book, and The Maths Book.

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SKU: 83554758949

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Verified Purchase
Andres Hoyos
Birmingham, US
★★★★★ 5
Excellent customer service
Format: Paperback
Totally recommendable.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 26, 2019
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Verified Purchase
Amazon Customer
Bozeman, US
★★★★★ 5
Five Stars
Format: Paperback
This helped a lot for us to prepare for the SLATE exam.
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Reviewed in the United States on August 23, 2016
A
Verified Purchase
Amazon Customer
Pawtucket, US
★★★★★ 5
Good
Format: Paperback
This is great! I like this one.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 22, 2016
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Verified Purchase
Ng Meowster
Whiting, US
★★★★★ 2
Good to have if you've never seen the iTEP exam, but don't rely on it to boost your scores
Format: Paperback
This book is good in that it comes with two practice tests: one in the beginning of the book, one in the end of the book. The grading rubric is helpful too. However, the actual guide part of the book, doesn't help too much with how to improve test scores. What I like least about this guide is that it won't tell you which questions you answered incorrectly on the practice exams. A good test prep guide will tell you what you answered incorrectly, and will tell you what logic to follow to get to the correct answer. In the reading passages, it would be nice to know where I can find evidence to justify the "correct" answer. In the grammar section, it would be nice to know which rule I'm violating. Any test guide should always come with some testing strategies. I.E. If this question is taking up too much time, skip it and go to the next one. This guide lacks simple strategies like that. Simple strategies like that could be useful when incorporated into this guide because there are certain sections on the exam that you can go back to previous questions, but some sections where the "back" button is disabled. Overall, if you've never seen an iTEP exam before, this book is certainly helpful in that it will give you an idea of what you will be testing for. However, this book alone won't help you achieve a score of 6. The table of contents itself will tell you there are only 86 pages of actual content covering test material. That's not enough to cover how to excel in the exam.
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Reviewed in the United States on January 27, 2015
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Verified Purchase
Cliente Amazon
Battle Creek, US
★★★★★ 1
Don't buy it
Format: Paperback
It does not prepare for the real test. Using it is absolutely not enough to be approved with good grades. Too expensive for what it offers.
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Reviewed in the United States on October 21, 2016

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