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Як зростають бренди. Чого не знають маркетологи. How Brands Grow. What Marketers Do Not Know. . How Brands Grow. What Marketers Do Not Know , , PR. , , . , . , , . , , , . , : , . . , Coca Cola, Kraft, Kelloggs, British Airways, Procter & Gamble, Nielsen. 100 . SPECIFICATIONS: Author: Byron Sharp Publisher: Language: Ukrainian Publication Date: 2019 Number of pages: 240 pst Format: Hardcover Width: 140 mm 5,5' Height: 210 mm 8,3' Weight: 200 g Illustrations: Black and white ISBN: 9786177730339
Як зростають бренди. Чого не знають маркетологи. How Brands Grow. What Marketers Do Not Know
ТЕМАТИКА
Маркетинг, бренд-менеджмент, PR.ПРО КНИЖКУМаркетологи звикли діяти інтуїтивно та часто не можуть пояснити, чому одні рекламні кампанії — успішні, а інші — провальні. Однак багато шаблонів споживацької поведінки можна передбачити, стверджує експерт із маркетингу Байрон Шарп. Саме ці прогнози допоможуть побудувати грамотну, контрольовану й результативну маркетингову стратегію, яка приведе до збільшення продажів і зростання бізнесу.ДЛЯ КОГО КНИЖКАКнижка для маркетологів, бренд-менеджерів, а також усіх, хто хоче опанувати мистецтво побудови бренду компанії.ЧОМУ ЦЯ КНИЖКАУ цій книжці автор наводить універсальні закони маркетингу, які однаково ефективно працюють у різних країнах і для різних типів компаній: від маленьких фірм до національних брендів, від крафтових товарів чи унікальних послуг до масового продукту.ПРО АВТОРАБайрон Шарп — директор Інституту маркетингу імені Еренберґа—Басса Університету Південної Австралії. Дослідження інституту використовують і фінансово підтримують провідні компанії світу, такі як Coca-Cola, Kraft, Kellogg’s, British Airways, Procter & Gamble, Nielsen. Автор понад 100 академічних статей.SPECIFICATIONS:
Author:Byron Sharp - Байрон Шарп
Publisher:Наш Формат
Language:Ukrainian/Українська
Publication Date:2019
Number of pages:240 pst
Format:Hardcover
Width:140 mm / 5,5'
Height:210 mm / 8,3'
Weight:200 g
Illustrations:Black and white
ISBN:9786177730339
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★★★★★ 5
Penny loafers - best new old style
Size: 10, Color: Burgundy Polished Full Grain
These fit great. Real old school style reborn as original. Comfortable leather and looks great with jeans or dress pants.
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Reviewed in the United States on June 25, 2025
★★★★★ 5
I love it
Size: One Size, Color: Parchment Multi
Small but just the right size for basic things . Really looks great . Icant wait to start using it.
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Reviewed in the United States on February 10, 2026
★★★★★ 5
Great gift
Size: One Size, Color: Parchment Multi
Bought as a gift. She loved it. Small and compact, fit the need. Small wallet to go with it. Good quality
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Reviewed in the United States on January 20, 2026
★★★★★ 5
So cute
Size: One Size, Color: Parchment Multi
So cute
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Reviewed in the United States on February 8, 2026
★★★★★ 5
Best gift I gave my wife in a long time!
Size: One Size, Color: Parchment Multi, Size: One Size, Color: Parchment Multi
As someone who has never purchased a purse before, I wanted to get my wife something special for her birthday. I know she loves Kate Spade products for their excellent quality, so I decided to go with one of their purses. I’ll admit, I was a bit shocked at the price initially, but given its designer status and popularity, I should have expected it.
When the purse arrived, I immediately understood why it’s priced the way it is. The craftsmanship, from the stitching to the overall quality, truly stands out. The difference between this and a purse from a big-box store is remarkable. Needless to say, my wife absolutely loved it. For a purse to impress both her and me, it’s an easy five-star rating!
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Reviewed in the United States on March 30, 2025