Competing Against Luck: The Story Of Innovation And Customer Choice
SKU: 54963816644

Competing Against Luck: The Story Of Innovation And Customer Choice

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Competing Against Luck: The Story Of Innovation And Customer ChoiceCompeting Against Luck: The Story Of Innovation And Customer Choice The foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can

Competing Against Luck: The Story Of Innovation And Customer Choice

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong. Customers don't buy products or services; they 'hire' them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few.But this book is not about celebrating these successes-it's about predicting new ones. Christensen contends that by understanding what causes customers to 'hire' a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.

SPECIFICATIONS:

Author:Clayton M. Christensen, David S. Duncan, Karen Dillon, Taddy Hall - Клейтон М. Кристенсен, Дэвид С. Дункан, Карен Диллон, Тадди Холл

Publisher:HarperCollins Publishers

Language:English

Publication Date:2016

Number of pages:288 pst

Format:Hardcover

Width:152 mm / 6'

Height:229 mm / 9'

Weight:476 g

ISBN:9780062435613

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SKU: 54963816644

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thyroyalreader
Battle Creek, US
★★★★★ 5
My fave ever
I bought this to travel for a summer camp and still use it, two years later! It is now my everyday jewelry container. The gold clasp has held up well and closes well. Very easy to use and structurally sound! I love the color and overall vibe of it too- very straight forward. I use the top portion for long earrings, so know if you do that, it can be finnicky, if you have fun or funky shaped earrings- so just know they may get caught but it's such an easy fix. I would say it is about the size of half of an American Girl doll. Maybe around the size of half a goose.
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Reviewed in the United States on May 8, 2026
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kasxoxo
Grantham, US
★★★★★ 5
Love this! Sturdy and elegant
I have a small selection of jewelry pieces I wear but I needed something that would keep them all together in one place. This jewelry box is fantastic! And It fits two pairs of sunglasses on the bottom compartment. I like that there’s a little tab to help pull up the top part. It was actually a bit bigger than expected which is a good thing. And still small enough for traveling. The necklace tabs are sturdy and hold them in place. I’m very satisfied with my purchase.
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Reviewed in the United States on March 1, 2025
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Sritika Chakladar
Fort Morgan, US
★★★★★ 5
Practical jewelry box
This jewelry box is both beautiful and functional. The finish looks elegant, and the compartments are well thought out for rings, earrings, and necklaces. It keeps everything organized and easy to find. The size is perfect to be carried for travel.
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Reviewed in the United States on August 14, 2025
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Alcyon
Bozeman, US
★★★★★ 5
Get Bejewelled
This box is very nice. It feels sturdy. The color is true to the product picture and the material feels nice. The size is as expected. This was a gift for a young woman; she loved it and that it was cute enough to "fill space" while also being functional.
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Reviewed in the United States on July 8, 2025
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Kateri Solberg
West Palm Beach, US
★★★★★ 4
Great for travel or countertop
I ordered 9 of these for my four girls and all my nieces- in two of the nine, the trays sunk in without holding up, the others were great! I love how I can keep them out and they look pretty, or pack them away in luggage for easy transportation!
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Reviewed in the United States on July 12, 2025

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