SKU: 54271932923

Fashion Management: A Strategic Approach

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Fashion Management: A Strategic ApproachFashion Management: A Strategic Approach This market leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. Success in the fashion industry is not solely based on creativity and innovation; thought out strategy and an astute application of management concepts are just as essential. The second edition of Fashion

Fashion Management: A Strategic Approach

This market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.

Success in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just as essential. The second edition of Fashion Management: A Strategic Approach is the ideal companion for students determined to understand the strategic frameworks vital to achieving success in the highly competitive world of fashion.Written by expert academics Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas and Liz Gee, the highly anticipated second edition of this market-leading text solidifies the book’s place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for students determined to get to grips with the breadth of issues and concerns facing fashion organisations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The second edition of Fashion Management includes:· A new chapter on ‘Managing Routes to Fashion Markets’, reflecting the growing precedence of digitalisation and omnichannel retailing in the contemporary fashion industry. · A new chapter on ‘Fashion Law’, highlighting the importance of recognising and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture. · Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow.· Additional and updated case studies covering a range of fashion companies from all over the world, including India, Australia, France, the UK, and many more.This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.

'Fashion Management is a much-needed addition. The book provides a comprehensive introduction to all aspects of the topic with a clear strategic focus. It is written in an accessible and engaging way, yet manages to incorporate a good level of critical analysis, making it suitable for both undergraduate and postgraduate students. The book offers a broad and exciting range of material, making good use of relevant examples and case studies from around the world to illustrate the concepts discussed. It is great to see such an informative and inspiring book about contemporary practice in fashion management.' - Barbara Waters, University of Leeds, UK

'Fashion is bigger than you think and the new textbook Fashion Management hits all the right notes. This comprehensive text, with its varying contributing authors who are both academics and industry practitioners alike, provides the reader with a global perspective on the fashion industry. Fashion Management transcends borders and can be adapted in any college or university setting regardless of location. The chapters are well-formulated, from the introduction to the references, and packed with relevant information that students can utilize to develop a deeper understanding of the inner workings of the global fashion industry. Suitable as a standalone text for fashion management and product development courses, and as a supplemental text on courses from visual merchandising to supply chain.' - Michael Londrigan, LIM College, USA

'This is a timely, detailed and comprehensive book which is a must-read for anyone interested in the business and management of fashion. Suitable for undergraduate and postgraduate students, it covers the whole spectrum of fashion business and management issues, with diverse industry examples and case studies used to provide useful illustrations and prompt further discussion. Featuring a balance of theoretical concepts and detailed explanations of industry practices and challenges, this book enables the reader to develop an in-depth and critical understanding of today’s fashion industry from multiple perspectives.' - Patsy Perry, University of Manchester, UK

'As an academic who teaches both undergraduate and postgraduate Fashion Management and Business, I found this book not only insightful but a practical teaching tool. Full of online resources which point you to the companion website as well as contemporary case studies hitting the right mark! Challenges and conversations further explore each chapter and allow one to open discussion and debate around each topic. A real collaboration of fashion minds who have created an in-depth strategic approach to fashion business which will not only support those studying but also those starting out in fashion business. I expect all my students to be reading this!' - Katherine Boxall, University for the Creative Arts, UK

'A comprehensive and structured guide to fashion management and to the changing factors that are impacting the strategic fashion environment. Cases and mini-cases showcase emerging tools for innovation and new business models. An ideal textbook for degree students to improve their understanding about the new directions of contemporary fashion management and strategy and for potential managers entering the fashion industry.' - Cabirio Cautela, Politecnico di Milano, Italy

'This book provides an excellent, thorough assessment of management practices in the fashion industry. In particular it will help students contextualise key concepts and to challenge existing approaches in a highly dynamic industry. Fashion Management will prove to be a very valuable addition to teaching and learning on fashion business courses.' - Anthony Kent, Nottingham Trent University, UK

SPECIFICATIONS:

Author:Ana Roncia, Liz Guy, Natasha Radcliffe-Thomas, Rosemary Varley - Ана Ронча, Лиз Ги, Наташа Радклифф-Томас, Розмари Варли

Publisher:Bloomsbury

Language:English

Publication Date:2024

Number of pages:448 pst

Format:Paperback

Width:189 mm / 7,4'

Height:246 mm / 9,7'

Weight:940 g

ISBN:9781350340565

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SKU: 54271932923

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Lake Worth, US
★★★★★ 5
LIFE-CHANGING. The only chair you'll ever want or need.
Color: Black
So... This chair has absolutely changed my life. I don't often leave reviews, but this is WORTH IT. I want one in every room in my home. Just as the other reviewer with the 'life-changing chair' title to their review: I've had 100% the same experience - especially as someone who sits 3,000 different ways w/ ADHD lol. So, in addition to agreeing with all those comments... I'll just add a few more thoughts here to further convince you: - I received the Cream/Teddy one as a Christmas gift and have literally have looked forward to sitting it in for work every. single. morning. for work. - I *ALSO* purchased a second one in the black velvet one to gift to my partner and his experience has also been 'life-changing.' (The black velvet is definitely sleeker looking, almost a teeny slippery, but just beautiful fabric. Love it. A note here: the fabric came with a crease, which steamed out no problem.) - I sit and edit websites and photo/video everyday, all day, for work, and I also spend a good chunk of my time gaming with my partner. (Now we are *both* very comfortable for those longer 5+ hour sessions.) - Previously I had tried the viral criss-cross chair and while it was cute and great at first, it just didn't hold up and started causing numb spots on my lower back after ~2 hours. Not an all-day chair at all. This one has solved all back issues for me! Size: definitely big & the back is quite a tall height but it makes you feel cozy, supported, *and* you can lean back, recline, adjust every little bit you like, have space for a velcro cat, sit criss-cross or 3,000 other ways as a ADHDr trying to sit all day, lol, etc. -- all things I was looking for in an upgrade. For reference, it fits someone 5'5" to 6"5" just as comfortably. I'd say it feels on the bigger side for someone under 6 foot, but personally, I love that. It's like a real adult chair - much needed if you sit for 6+ hours a day. Leg rest: Easy to flip out, I love using this so you can sit cross cross AND lean back, or just as extra 'accommodate the cat' space. Noise level: the arms clicking down/adjusting is loud, but I don't find myself adjusting them all that often. Especially when my cat claims this chair first, anticipating the start of our work day. Comfort level: 100% and 2.5-3 months in, it's still going strong and I'm more obsessed each day. *To the store: THANK YOU for making this chair, please never stop. *To the person reading this review: BUY IT. Let this be the review to convince you - your cat will take over the chair and you'll have to fight over it, it's that comfy. I mean, they know best, do they not?
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Reviewed in the United States on February 15, 2026
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Marsha
New York, US
★★★★★ 4
Beautiful sturdy, cozy chair, BUT…..
Color: White, Color: White
Updated review. I was so excited to get this chair that I jumped the gun and wrote the review prior to spending more time seated. I only have one issue, which is the back bottom of the seat cushion. That’s a big deal. It appears so thick, fluffy and inviting, however, when I sat in it for a couple of hours it completely went flat in the back feeling like I was sitting on a board. I’m 5’4” 180 lbs, which means my feet don’t touch the floor so adding a cushion will elevate me a little more. I’m OK with that but it’s going to ruin aesthetic of the chair which is which is not ok. I do love the idea of this chair. It’s design and the color. I wish the seat cushion had a zipper, which would eliminate my issue. I’d say if you’re someone who has to spend a lot of hours in this chair, you probably won’t like it. I do like the reclining back and the foot rest. It is comfortable to lay back but that doesn’t change the issue in the back bottom of the seat cushion. I absolutely love this chair, I didn’t want to get up. It’s beautiful and cozy. Assembly was easy as I’ve assembled chairs before. I changed the wheels to a double roller blade easy on hard wood floors. I also scotch guarded the entire chair. This chair is sturdy and well made.
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Reviewed in the United States on February 25, 2026
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Lauren
Pawtucket, US
★★★★★ 5
just get it and stop second guessing
Color: White, Color: White
I reallllly love this chair. I almost talked myself out of it because of some of the bad reviews here and there but i’m glad i listened to a majority of the good reviews, because this chair is perfect. shipping: it was super fast. it came 5 days earlier than expected. I got it on a Monday when it said it’d be here on Friday packaging: double boxed and bubble wrapped. Didn’t find any dings or scratches on anything. all parts were there including instructions assembly: my boyfriend put it together in 40 minutes. We didn’t have any issues zipping up the back cover like other reviews said and he said it was easy instructions to follow, and easy to put together. size and comfort: it’s bigger than the pictures let on! I’m 5’3 135lbs and feel like I’m sitting on a giant cloud. The comfort is 10/10. I just had a chair with basicslly zero butt cushion which i cannot have while working from home 8+ hrs a day in a chair. Comfort was the most important for me and I finally can’t feel the flat seat under me. I can’t express how comfy it is. Functions: can move the arm rests up and down. adjust the back to tilt all the way back to a sleeping position or fully upright which i didn’t even realize was a function! The only thing with the armrests; if you’re wanting your pet on it (like advertised) when the arm rests is put down there is a big gap that isn’t comfortable for animals (as pictured) so I have to put a blanket or pillow there for my small dog to lay comfortably. I’m obsessed with the fact I can sit cross legged, normally, laying down, sprawled up, or legs up. I have room to sit however I want, and the foot rests helps a ton with feeling even more comfortable. Overall, I’d get this chair 10x over. Not only do I work from home and spend hours in a chair, but I spend additional time playing video games so a good quality chair is very important to me. This has began to help fix my posture and back and neck issues. Get it!!!
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Reviewed in the United States on February 24, 2026
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Verified Purchase
Jessica
Belleville, US
★★★★★ 5
If You Sit Weird Like Me… Just Buy This Chair
Color: Galaxy Black
I work from home and spend a lot of time sitting for hobbies like Legos, PC games, and crafts—so a comfortable chair is a must. I LOVE this chair so far. I’ve always struggled to get comfortable in traditional office chairs, and the ability to move around is really important to me. With this one, I can easily cross my legs, use the footrest to stretch out with my knees bent, or just sit normally. I’m 5’4”, so my feet don’t quite touch the ground, but that doesn’t bother me since I’m constantly switching positions anyway. I’ll probably add a small pillow for extra back support and maybe fold a blanket for a bit more seat cushioning. It’s comfortable overall, but after long periods of sitting, you might start to feel it. The black sparkle version is MUCH cuter in person, and I’m so glad I went with it. A lot of reviews say, “don’t think about it, just get it”—and honestly, they’re right. I debated for a couple weeks before buying, and I have zero regrets. Assembly was easier than I expected. I tend to get frustrated putting things together, but this was pretty painless. One tip: check inside the cushioned back piece for the extra headrest part—you’ll need it to attach to the hard back before inserting it into the cushion. Once I figured that out, the rest was simple. The chair is a bit larger than a standard office chair and can feel a little bulky depending on your desk setup, but I actually like the extra space since I move around a lot while sitting. It feels sturdy and well-made. It’s also slightly warmer than a mesh chair, which I personally love because I’m always cold. I am just happy to find a chair that feels comfortable like a recliner and movable like an office chair.
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Reviewed in the United States on April 20, 2026
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Verified Purchase
Space Coven
Whiting, US
★★★★★ 5
Great chair
Color: Pink
I love this chair! I use it for streaming and working on making jewelry! It’s very comfortable and I love that I can sit different ways in it! I can stream longer than I could in other computer chairs I’ve had! I definitely recommend this if you have to sit for a long time but like to sit in different positions! The instructions were a bit confusing but I did figure it out! I have had to spot clean it a few times because of kids and pets but the material has held up! The back is very comfortable and supportive! I like that I can adjust it! Great chair for the price! It’s held up well and I like that you can adjust the back!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 11, 2026

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