Amika Bust Your Brass: Cool Blonde Strength Repair Shampoo

Amika Bust Your Brass: Cool Blonde Strength Repair ShampooWhat is Bust Your Brass Cool Blonde Strength Repair Shampoo? An ultra violet shampoo that tones brassy hues + is clinically proven to strengthen + hydrate damaged hair. Who it's for? All blondes, silvers + grays 14c looking to cool warm tones Why it's special? Wash your way to a brighter + healthier looking blonde! packed with bond fortifying technology, quinoa protein, plant butters + ultraviolet pigments, this purple shampoo keeps your blonde

What is Bust Your Brass Cool Blonde Strength Repair Shampoo?

An ultra-violet shampoo that tones brassy hues + is clinically proven to strengthen + hydrate damaged hair.

Who it's for?

All blondes, silvers + grays 1–4c looking to cool warm tones

Why it's special?

Wash your way to a brighter + healthier looking blonde! packed with bond fortifying technology, quinoa protein, plant butters + ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool and strong.

• Bust your brass cool blonde strength repair shampoo is clinically proven to tone, hydrate + strengthen strands, resulting in 2.2x stronger hair with 55% less breakage.
• Safe for strands: clinically proven to be safe for color-treated hair.**

*after 1 use when used as a system, clinically tested.
**clinically tested when shampoo and conditioner are used as a system.

How to use:

Cool Blondes (Partial + Full colour + Natural Blondes): 

• Shampoo + Conditioner : Every 2 Washes
• Repair Mask: 1x Per Week

Platinum Blondes:

• Shampoo + Conditioner: Every 2 Washes
• Repair Mask: 1x Per Week

Natural Silvers and Greys:

• Shampoo + Conditioner: Every Wash
• Repair Mask: Every Wash

Textured Blondes:

• Shampoo + Conditioner: Every 2 Washes
• Repair Mask: Every 2 Washes

Pro Tip:

Keep track of your tone: if you’re loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use of bust your brass an additional time per week. if you are a little too cool-toned + nearing a violet tone, cut back on the bust your brass routine for a week or 2.

Key Ingredients:

• Bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments, + more.
• plant butters: vitamin-rich mango butter, borage oil + shea butter.
• Vegan proteins: derived from quinoa + provide keratin-like benefits.
• Ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.