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Description
The Vernor's Story: From Gnomes to NowAmply illustrated, The Vernor's Story From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and
Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome.Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story.
A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere.
Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.
Binding Type: Paperback
Publisher: University of Michigan Regional
Published: 10/03/2003
ISBN: 9780472066971
Pages: 128
Weight: 0.71lbs
Size: 8.51h x 5.53w x 0.41d
Award: Michigan Notable Books - Winner
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4.1 ★★★★★
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Product Reviews
★★★★★ 5
It’s so soft and beautiful
Size: 2' x 3' (Oblong)
It’s very soft and cozy for the cats
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Reviewed in the United States on May 14, 2026
★★★★★ 5
Quality hide
Size: 2' x 3' (Oblong)
I've purchased 5 hides from different offerings on this platform. I keep coming back to these for my needs due to the quality and price. I also prefer the natural state these are in, compared to the dyed versions offered by others. Highly recommend by me someone who actually uses them for home bedding and camping bedroll purposes.
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Reviewed in the United States on January 10, 2026
★★★★★ 1
Stinks like crazy!
Size: 2' x 3' (Oblong)
This product smells insanely bad. And I have had it airing out for 1 month now. Still bad.
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Reviewed in the United States on May 6, 2026
★★★★★ 5
Very soft and thick
Size: 2' x 3' (Oblong)
The sheepskin is very soft and fluffy. The color is good. It has a little bit of an odor which I assume will air out quickly. The other reviews mentioned that it came with a comb. Mine didn't come with a comb. It also was a little more oblong than I expected, but it looked like the pictures in the description. I got it to use as a prayer rug, and it fits in the space I had planned for it.
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Reviewed in the United States on March 4, 2026
★★★★★ 4
Decent choice but still not real sheepskin, hence the price.
Size: 2' x 6' (Oblong)
Like it very much and am using it on a massage table for clients. Cozy and well priced this one, just know it’s not real and does have synthetic fibers throughout.
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Reviewed in the United States on September 19, 2025
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