Social Media for Social Good: A How-To Guide for Nonprofits
SKU: 9016699153

Social Media for Social Good: A How-To Guide for Nonprofits

Sale price$29.84 Regular price$33.15
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 5 - Jul 10

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Social Media for Social Good: A How-To Guide for NonprofitsSpread your message instantly and easily even on a shoestring budget "In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community." Danielle Brigida, digital marketing manager, National Wildlife Federation "For over 10 years Heather has been my primary reference point for all things pertaining to online community management and

Spread your message instantly and easily--even on a shoestring budget

"In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community."
--Danielle Brigida, digital marketing manager, National Wildlife Federation

"For over 10 years Heather has been my primary reference point for all things pertaining to online community management and social networking for nonprofits. All of us here at TechSoup deeply respect, value, and recommend her work."
--Susan Tenby, director, online community and social media, TechSoup.org

"Heather has been a real change maker for Safe Kids. Whenever we have a question about social media we always return to Heather's blog Nonprofit Tech 2.0 for advice, and no doubt we will be regularly using her book too."
--Line Storgaard-Conley, director of interactive services, Safe Kids USA/Safe Kids Worldwide

"Heather practices what she preaches: she is passionate about social media, and she is a friendly and generous member of the nonprofit community. When I want to know what my organization should be doing, I first turn to Heather's blog and LinkedIn Group."
--Erica Burman, director of communications, National Peace Corps Association

"We use something we've learned from Heather almost daily. Social media is a critical tool we use to help gain support for our military families and wounded warriors, and because they deserve our best efforts, this book will be within reach on all our desks."
--Susan Miller, director of online communications, Operation Homefront

About the Book

"Web 3.0" is already here. Is your nonprofit ready? With Social Media for Social Good, it will be . . . even if you're so behind that you're not sure what "Web 3.0" means.

As a nonprofit, you're most likely used to working at a disadvantage. Recent economic factors have required many organizations to slash budgets, implement staff cuts, and depend upon volunteers or already overworked nonprofit staff to manage their social media and mobile technology campaigns.

Luckily, the dedication of your staff and volunteers, when combined with the wisdom presented in this book, is all that your nonprofit needs to harness the power of social media. Give your team a wealth of Web wisdom to match its passion, and you'll quickly discover that the playing field suddenly seems a whole lot more even and that social media success lies literally at your fingertips.

Enter Heather Mansfield. When it comes to nonprofit communications, she is the social media expert. Nonprofits and social media are her passions, and she loves to make them work together. That's why communications staff at organizations like the National Wildlife Federation, the National Peace Corps Association, Safe Kids, TechSoup.org, and Operation Homefront, to name a few, are among her devoted fans. What Mansfield has taught them, you'll learn in Social Media for Social Good--from basic best practices to advanced strategies that are guaranteed to keep your supporters engaged and growing in numbers. Learn how to:

  • Inspire fans, followers, and friends to transition from passive interest to active involvement in supporting your mission
  • Implement an integrated communications and fundraising strategy that maximizes the ROI of your nonprofit's website and blog, e-newsletter, social networking communities, video and digital photography libraries, and mobile technology campaigns
  • Understand and navigate legal and privacy issues
  • Use social media and mobile technology to nurture current donors--and build your list of new donors
  • Track and report the effectiveness of your efforts

Imagine the kind of nonprofit communications and fundraising success your organization could achieve if only you had the resources. Social Media for Social Good gives you the tools to stop imagining--and start doing.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 09/07/2011
ISBN: 9780071770811
Pages: 266
Weight: 1.35lbs
Size: 9.10h x 6.30w x 1.00d

Review Citations: Choice 03/01/2012
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 9016699153

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.1 ★★★★★
Based on 2236 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
B
Verified Purchase
Buyer
Pawtucket, US
★★★★★ 4
Normally amazing
Color: Spiky Ball (Blue, Orange), Size: Medium
We have purchased these slightly spiky dog balls several times for our very strong jaw heavy chewer dogs and they’ve been amazing. They don’t break down they don’t get torn apart the squeakers don’t even pop out of them. So we ordered another package because we’ve lost a few outside to the lawnmower… oops and the package that got delivered today had only one ball that squeaks and the other does not. THIS IS A PROBLEM ! Unfortunately my female dog got to the new squeaking ball first and my male got to the non-squeaking ball and he was NOT happy. Basically once they claim a ball it’s theirs and the other dogs don’t go near the ball they claimed. So he’s following my female around and every time she squeaks the ball and I’m just waiting for him to attempt to take it from her causing damage to her. Normally… These are amazingly fun, tough, durable but also squeaking balls (that’s rare in a tough ball) that my dogs absolutely love. This time just got a bad batch I guess. When they squeak the dogs LOVE them. After several months of play the squeaker might break inside of the ball but the ball never comes apart or gets damaged. And we as the owners love that they don’t break down are not able to be ripped or torn even by our very strong jawed and big jaw muscle dogs. They are also great for in the house play because they’re small enough that they fit completely inside our dog‘s mouth but obviously not small enough to get swallowed so when we throw them in the house for fetch the dogs can jump up and catch them fully in their mouth so they don’t cause any damage to the walls when they hit the walls. They’re not super heavy but they’re incredibly durable. Definitely worth the price especially if you have heavy chewers or big jaw muscle dogs.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 28, 2026
M
Verified Purchase
MADDY
Battle Creek, US
★★★★★ 5
Best fun indestructible toy
Color: Crinkle Duck (Yellow), Size: Large
Truly indestructible no matter how much our oittie tries. She has owned it for three months works at destroying every day with no success. She carries it everywhere. Best purchase for chewer, more fun than the popular rubber heavy duty toy. Do not hesitate your pup will thank you for this fun distraction.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 30, 2026
P
Verified Purchase
peter contino
Louisville, US
★★★★★ 5
My dog loves this toy!
Color: Bunny (Gray), Size: Large, Color: Bunny (Gray), Size: Large
High quality, big toy, perfect for a medium to large size dog. After a few months of serious chewing I had to buy another one, but well worth the money! Rocky loves it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 11, 2026
D
Verified Purchase
Denise Boyd
Fort Morgan, US
★★★★★ 4
Great toy but if your dog is an aggressive chewer, please think twice.
Color: Crinkle Chicken (Brown), Size: Large
I received this on May 23rd and on June 8th, after playing with this thing every day, our recently acquired 36 lb dog finally ripped it open and got out all the plastic and the squeaky part. Lily Belle will miss you, chicken. Lily loooooved this toy! She'd toss it in the air, chew on it, pull it with her teeth etc. but as much as she loved it, we won't replace it. It's just not durable enough for her. If your dog is an aggressive chewer, you might want to try a different toy. I hate that this lasted just a smidge over two weeks because Lily seemed to truly enjoy this toy. RIP, squeaky chicken!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 9, 2026
L
Verified Purchase
Literally doesn’t work
Bozeman, US
★★★★★ 5
Great Value Toy
Color: Crinkle Duck (Blue), Size: Large, Color: Crinkle Duck (Blue), Size: Large
This toy has been one of my dog’s absolute favorites. He gets excited every time he sees it and will carry it around the house, toss it in the air, and keep himself entertained for a long time. The shape and texture seem perfect for him, and it quickly became one of his go-to toys over everything else in his basket. What I really like is that it holds up reasonably well for the price. It’s definitely not indestructible, and after a lot of play, it will sometimes start to rip—usually around the feet first since that’s where my dog tends to grab and chew the most. But honestly, considering how affordable it is, I don’t mind replacing it when needed. It’s inexpensive enough that rebuying feels worth it because he genuinely loves it that much. I’d rather keep buying a toy he is obsessed with than spend more on something that just sits untouched. It’s fun, cute, and keeps him happy, which is what matters most. Overall, I’d definitely recommend it for dogs who love plush toys and playful chewing.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 28, 2026

recommand products