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Description
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout SuccessThe definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C suite executives and top level recruiters, Facebook was MySpace's sorry step brother,
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more.
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Binding Type: Hardcover
Publisher: Currency
Published: 04/25/2017
ISBN: 9780451497215
Pages: 320
Weight: 1.10lbs
Size: 9.40h x 6.30w x 1.10d
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★★★★★ 5
Love The Nautica Wallet
Color: Embossed Leather - Black, Color: Embossed Leather - Black
I love the way it feels and fits, no diddy. The black leather with the blue inside really gives it a nice look to it. Quality wise I say in my opinion is perfect. Space for your money and debt cards. Performance wise, it gave me 2 hp to my car. Other than that I love the wallet. Thanks Nautica 😊
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Reviewed in the United States on June 3, 2024
★★★★★ 5
Compact fit for a variety of cards
Color: Two Tone - Black/Cognac
This trifold wallet is compact, is durable enough to survive heavy daily use, and stylish on a budget.
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Reviewed in the United States on April 1, 2026
★★★★★ 5
Simple but good made, quality leather
Color: Two Tone - Cobalt Blue
Great quality, good leather.
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Reviewed in the United States on July 18, 2025
★★★★★ 4
Soft leather, nice
Color: Pop Color - Black/Grey
Wallet is good value. Just be aware of the logo, it appears like a slice at first glance. Not sure how it will hold up
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Reviewed in the United States on January 13, 2024
★★★★★ 5
Billetera Navi
Color: Two Tone - Cobalt Blue
Excelente producto y muy vistoso
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Reviewed in the United States on June 2, 2026