Flavor: The Science of Our Most Neglected Sense
SKU: 86836484338

Flavor: The Science of Our Most Neglected Sense

Sale price$20.62 Regular price$22.91
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 7 - Jul 12

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Flavor: The Science of Our Most Neglected SenseCan you describe how the flavor of halibut differs from that of red snapper? How the taste of a Fuji apple differs from a Spartan? For most of us, this is a difficult task: flavor remains a vague, undeveloped concept that we don't know enough about to describe or appreciate fully. In this delightful and compelling exploration of our most neglected sense, veteran science reporter Bob Holmes shows us just how much we're missing. Considering every angle

Can you describe how the flavor of halibut differs from that of red snapper? How the taste of a Fuji apple differs from a Spartan? For most of us, this is a difficult task: flavor remains a vague, undeveloped concept that we don't know enough about to describe--or appreciate--fully. In this delightful and compelling exploration of our most neglected sense, veteran science reporter Bob Holmes shows us just how much we're missing.

Considering every angle of flavor from our neurobiology to the science and practice of modern food production, Holmes takes readers on a journey to uncover the broad range of factors that can affect our appreciation of a fine meal or an exceptional glass of wine. He peers over the shoulders of some of the most fascinating food professionals working today, from cutting-edge chefs to food engineers to mathematicians investigating the perfect combination of pizza toppings. He talks with flavor and olfactory scientists, who describe why two people can experience remarkably different sensations from the same morsel of food, and how something as seemingly unrelated as cultural heritage can actually impact our sense of smell.

Along the way, even more surprising facts are revealed: that cake tastes sweetest on white plates; that wine experts' eyes can fool their noses; and even that language can affect our sense of taste. Flavor expands our curiosity and understanding of one of our most intimate sensations, while ultimately revealing how we can all sharpen our senses and our enjoyment of the things we taste.

Certain to fascinate everyone from gourmands and scientists to home cooks and their guests, Flavor will open your mind--and palette--to a vast, exciting sensory world.



Binding Type: Hardcover
Publisher: W. W. Norton & Company
Published: 04/25/2017
ISBN: 9780393244427
Pages: 320
Weight: 1.10lbs
Size: 9.30h x 6.10w x 1.30d

Review Citations: Publishers Weekly 02/27/2017
Kirkus Reviews 03/01/2017
Library Journal 03/15/2017 pg. 137
Booklist 03/15/2017 pg. 10
Shelf Awareness 05/16/2017
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 86836484338

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.1 ★★★★★
Based on 496 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
C
Verified Purchase
CoolBoomer
Dallas, US
★★★★★ 5
Easy Claims Process
It is not a long complicated process to file and resolve a claim. Be warned--sometimes they will want you to send back the defective or damaged product, even if it's not worth the shipping ---they pay. Overall worth the investment though.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 22, 2026
G
Verified Purchase
Gary Wickey
Phoenix, US
★★★★★ 5
Bella food steamer
You folks have been absolutely great to me easy to work with very polite thank you
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 14, 2025
D
Verified Purchase
David L. Carver
Houston, US
★★★★★ 5
Asurion you made the return process simple
Working with Asurion was an easy process. My previously covered milk frother stopped working, and they fully refunded it with no questions asked. All I had to do was ship the broken item back to them and they sent me a gift card. To cover the initial cost, no questions asked. The refund process was a very simple and painless.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 21, 2026
N
Verified Purchase
Natascha
Boise, US
★★★★★ 4
My Very First Juicer!
This was one of the worst buys ever! I couldn't have not bought a worse machine. The best this about it was that it has very few parts that are very easy to assemble, disassemble, and clean. Everything that could go wrong went wrong. I'm already looking for a new better one. I can't tell you how many times the top popped off well in the process of juicing or God forbid, if you just tapped it a tiny bit. Very annoying! It kept falling inside my freshly juiced juice. SMH. I'm giving it away to someone I don't like.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 15, 2023
M
Verified Purchase
M. Graham
Cuba, US
★★★★★ 5
Quick and easy process
Assurian protection plans are worth it. Simplified process to get it handled. When my portable blender broke, I followed the process and they sent me an electronic gift card and that was very easy to redeem good customer service. I’ve also taken it on other items, but I haven’t had to use those yet.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 13, 2026

recommand products