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Description
Creative Strategy: A Guide for InnovationWilliam Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step by step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of "brainstorming"--just tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. That's how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as Porter's Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.Binding Type: Paperback
Publisher: Columbia Business School Publishing
Published: 09/09/2014
ISBN: 9780231160537
Pages: 176
Weight: 0.50lbs
Size: 8.90h x 6.00w x 0.50d
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★★★★★ 5
Soft, warm, sometimes shed
Color: Shadow Grey, Size: Full/Queen
LOVE these blankets! The only downside is some of them shed. They will keep you so warm and they are very soft.
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Reviewed in the United States on April 14, 2026
★★★★★ 5
Thick, fluffy, very warm
Color: Chino, Size: Throw/Throw XL
Very nice... but was looking for something more lightweight.
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Reviewed in the United States on May 28, 2026
★★★★★ 5
Pretty, Soft and Warm Blanket Brightens Bed And Great Value
Pretty blanket
Color as shown, matches other linens !
Washes easily, still soft after much use, Excellent price for this brand
Fluffy even after many trips in the washer and dryer
Very good quality ,covers bed, kept us warm on cold nights
Kept kids bundled up and cozy on car trips
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Reviewed in the United States on January 16, 2026
★★★★★ 4
Great size and warm but didn't feel as luxurious and soft or thick as I thought
Color: Shadow Grey, Size: Twin/Twin XL
This blanket is not quite at fluffy or thick as I would have wanted. It feels thin but soft. It does keep me warm though and it's the perfect size to have multiple people cuddle on the couch while watching a movie?
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Reviewed in the United States on February 22, 2026
★★★★★ 3
Shed Really Bad
I love tge feel of these blankets. However, they shed really bad. We have blanket fuzzy embedded in all of our clothes from these blankets. I have washed them several times.
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Reviewed in the United States on May 9, 2026