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Description
Reality in AdvertisingRarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew and has
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." (For typical comments see back of jacket.) Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world's leading business schools.Binding Type: Paperback
Publisher: Widener Classics
Published: 07/20/2015
ISBN: 9780982694145
Pages: 172
Weight: 0.50lbs
Size: 8.50h x 5.50w x 0.40d
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Product Reviews
★★★★★ 5
Not your typical beef stick
Size: 8 Ounce (Pack of 1)
Always looking for beef sticks and jerky and stumbled on this brand. First order was for the spicy and was not a fan of the seasoning but liked the fact that they weren't greasy at all. So, I ordered the traditional and these are really good. The flavor really agreed with me. These will definitely be going with me on my next fishing trip.
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Reviewed in the United States on December 3, 2025
★★★★★ 4
Lil on the salty side, from what im used to, it was delicious though
Size: 8 Ounce (Pack of 1)
#1- Fresh
#2- Packaged well
#3- Delivery too 8 days
# 4- Price was ok
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Reviewed in the United States on August 13, 2025
★★★★★ 5
Best Flavor
Size: 8 Ounce (Pack of 2)
Awesome !!!!
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Reviewed in the United States on May 31, 2026
★★★★★ 5
My favorite new snack
Size: 8 Ounce (Pack of 1)
Yes these are good and yes you should buy some.
My now go to snack. About as natural as it gets so the shelf life isn’t too long but they usually get eaten well below the expiration date.
Buy in smaller quantities
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Reviewed in the United States on May 3, 2026
★★★★★ 5
Great Dividers
Size: 6 Panel-120"W, Color: Beige
Love these!! Many uses. Simple, nice looking, sturdy overall. Well made.
Bought to divide the unsightly storage area from the calm rest area in the basement.
Also, these worked well for our garage party where the dividers let light and air in, though blocked the view of our party area from the cars driving by.
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Reviewed in the United States on April 14, 2026
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