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Description
The Little Book of Big PR: 100+ Quick Tips to Get Your Business NoticedAs an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old fashioned public relations campaign. Whether you're an established company or a cost conscious start up, The Little Book of Big PR tells you all you need to know to be able to use public relations
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign. Whether you're an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: - Self-branding- Media relations- Social Media- Networking- Speaking engagements- Cause-related marketing- Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.Binding Type: Paperback
Publisher: Amacom
Published: 10/03/2014
ISBN: 9780814436219
Pages: 128
Weight: 0.24lbs
Size: 7.01h x 5.00w x 0.33d
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Reviewed in the United States on May 3, 2026
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Awesome service. Purchased item at the end of 2023 and Asurion quickly, after return, refunded purchase price to my Amazon account. No hassle coverage. Have purchased Asurion on many purchases in the past and will in the future. Worth every penny. Saved a bunch in matters of money, quality, time and convenience.
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Asurion does not honor their protection plans
Purchased a 3 year protection plan for my gaming monitor. The monitor broke after 2 years due to accidentally being dropped, which was covered under the plan. Asurion denied my claim saying they do not cover this issue. Thankfully Amazon customer service was able to help me return the monitor but this should have been handled through asurion not Amazon. If you buy a protection plan just know that asurion may not honor it if you need to use it. I have no confidence in asurion after my experience but am grateful for Amazon taking over the issue and fully resolving it for me.
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Reviewed in the United States on March 23, 2026
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Works great.
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