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Description
North: Extracts From Visual Identities - HardcoverThe world is full of design companies, but none of them are like North. Formed in 1995 by Sean Perkins, the studio has always followed a highly individualistic path. This individualism manifests itself in many ways: most notably in the absence of a densely populated studio website; there are no hyperactive social media feeds; even the studio's name, derived from Perkins' origins in the unmetropolitan north of England, stands for frill free, plain
- The world is full of design companies, but none of them are like North. Formed in 1995 by Sean Perkins, the studio has always followed a highly individualistic path. This individualism manifests itself in many ways: most notably in the absence of a densely populated studio website; there are no hyperactive social media feeds; even the studio's name, derived from Perkins' origins in the unmetropolitan north of England, stands for frill-free, plain speaking, visual directness. It's almost as if North is a well-kept secret. Yet the group has a devoted worldwide following, and attracts myriad clients keen to hire them for their ability to produce memorable and carefully engineered visual identities.
- North's work is the product of sharp-brained research, high-end craft and precise visual expression. And as can be seen in the pages of this book, the studio's first monograph, the result is a rich crop of brand identities, packaging, exhibitions, books, posters and logos. It includes work for Tate, Southbank, Munch (Oslo), Co-op, Barbican, Samsung, Meta, Science Museum, The Royal Mint and M+ (Hong Kong). On the grounds that graphic design is required to 'speak for itself', the book dispenses with descriptive or biographical texts. Instead, the reader is engaged by more than 300 pages of articulate and eloquent visual expression, arranged in a rigorously planned mix of photography, typography, layout and colour.
Pages: 304
Published: 2024
Size (cm): 30 x 23
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★★★★★ 5
Nice and strong
Color: Black, Size: Wheel-6 Panel
Nice and strong, tedious, putting together, but very good quality
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Reviewed in the United States on March 17, 2026
★★★★★ 5
if you are going to be moving them a lot, buy something more sturdy.
Color: Black, Size: Wheel-6 Panel
I use these at our churchc.
They are pretty good, not terribly study and the screw that hold the faabric have pulled out in a couple of places.
But they wqould work especially well if you were not constantly moving them as we do.
They are a bit of a pain to assemble.
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Reviewed in the United States on January 20, 2026
★★★★★ 4
Easy to put together , decent quality
Color: Black, Size: Wheel-6 Panel
Purchased for office, easy to put together , durable quality , exactly what we needed to partition a small space
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Reviewed in the United States on November 15, 2025
★★★★★ 5
Nice and sturdy
Color: Grey, Size: Wheel-8 Panel
Good privacy wall
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Reviewed in the United States on May 31, 2026
★★★★★ 1
Super Low Quality/Unacceptable QC
Color: Black, Size: Wheel-6 Panel
I spent probably about an hour putting it together, only to take it right back apart and pack it up to return. The dimples for half the poles were on the wrong side (double and triple checked to make sure they couldn't be spun around. The threaded ends for the wheels were freely spinning on all but 2 wheels, making it impossible to actually tighten them fully. Once it was all put together, the screens could not be folded up to neatly put it aside when not in use. All in all, this was shamefully low quality for the money spent.
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Reviewed in the United States on July 22, 2024
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