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Description
The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They DidStyles in advertising will change, but there is no copywriter, artist, or campaign planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additiional 13 added especially for this edition. These 113 ads are proven salesmenalmost every one had phenomenal results. They have not been included
Styles in advertising will change, but there is no copywriter, artist, or campaign planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additiional 13 added especially for this edition.These 113 ads are proven salesmen―almost every one had phenomenal results. They have not been included because of personal whim, or for their beauty. The ultimate criterion here is the only one that really counts: whether an ad did what it was supposed to do. These ads helped change the habits of a nation, built reputations, gave new expressions to the language and―first and foremost―sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, from Riviera Pears to Steinway Pianos.
You learn the salient facts behind these ads as well, often expressed in the words of the originator himself. Men who understood intuitively the workings of mass persuasion techniques long before they became widespread describe their own thoughts, reasonings, and hunches. Earnest Elmo Calkins tells about his experiences in creating Phoebe Snow for the Lackawanna Railroad. Bruce Barton tells about his work on the "Five Foot Shelf" ad, which increased eight-fold the number of coupons received. David Ogilvy describes his campaigns for Hathaway Shirts and Rolls Royce. Raymond Rubicam tells of Squibb's "Priceless Ingredient." More than 100 ads tell better than any textbook or professional analysis exactly what is the secret ingredient that makes an ad "click" when a thousand others fail.
Binding Type: Paperback
Publisher: Dover Publications
Published: 02/15/2012
ISBN: 9780486205403
Pages: 256
Weight: 1.19lbs
Size: 10.70h x 7.85w x 0.56d
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★★★★★ 5
Cozy, Soft, and Perfect for Everyday Comfort!
Size: Throw (50"W x 60"L), Color: White, Size: Throw (50"W x 60"L), Color: White
I absolutely love this throw blanket! From the moment I took it out of the package, I could tell how soft and well-made it was. It’s incredibly cozy without being too heavy, making it perfect for relaxing on the couch, watching TV, or adding an extra layer of warmth to the bed.
The material feels high quality and has held up really well after washing—no shedding or fading. It keeps me warm without overheating, which is exactly what I was looking for.
I also love how it adds a nice touch to my daughter’s room. The color is beautiful and looks exactly like the pictures, making it both functional and decorative.
Overall, this throw blanket is a great value for the price. Comfortable, stylish, and durable—I would definitely recommend it and plan to buy more!
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Reviewed in the United States on February 15, 2026
★★★★★ 5
Incredibly Soft and Cozy
Size: Throw (50"W x 60"L), Color: Sage Green, Size: Throw (50"W x 60"L), Color: Sage Green
This blanket is unbelievably soft and fluffy — one of the softest throws I’ve bought from Amazon. It feels very cozy and keeps you surprisingly warm without being overly heavy. Perfect for curling up on the couch or adding extra comfort to a bed.
My only small issue was the color. The “sage green” looked much more like a cream or very light neutral in person, so I’m not sure if I received the wrong color. I ended up keeping it anyway because the softness and quality were so good.
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Reviewed in the United States on May 12, 2026
★★★★★ 5
Awesome throw, great quality.
Size: Throw (50"W x 60"L), Color: Purple
Color is the perfect purple! Softest fur, just love it so much, so hard to find colorful throws that don’t look cheap. Price on this is great. It looks expensive, love it!
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Reviewed in the United States on May 8, 2026
★★★★★ 5
Soft and pretty
Size: Throw (50"W x 60"L), Color: Pink
So soft and a beautiful color pink. My granddaughter loves it. Great value and is nice and thick. Great quality. Would buy in many other colors
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Reviewed in the United States on March 16, 2026
★★★★★ 5
Luxury throw
Size: Throw (50"W x 60"L), Color: White
This is top quality very luxurious and soft. It does not shed and is thick. It is definitely a great value for the price.
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Reviewed in the United States on May 22, 2026