Eat Their Lunch: Winning Customers Away from Your Competition
SKU: 64558559884

Eat Their Lunch: Winning Customers Away from Your Competition

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Description

Eat Their Lunch: Winning Customers Away from Your CompetitionThe first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing.

Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent?

It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like:

* ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution.

* understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns.

* developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence.

Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.

Binding Type: Hardcover
Publisher: Portfolio
Published: 11/06/2018
ISBN: 9780525537625
Pages: 240
Weight: 0.90lbs
Size: 9.20h x 6.20w x 0.90d
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SKU: 64558559884

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TheRealYoshihito
Chelsea, US
★★★★★ 5
Dividing the Office
Color: Black, Size: 4' Wide x 6' Tall (Fluted)
The Hush Screen Portable Office Divider has been a game-changer for my workspace. It not only adds a touch of privacy but also beautifully separates the area, creating distinct zones within my office. The divider's design is functional and modern, seamlessly fitting into my decor. Its portability allows me to reconfigure my workspace as needed, adding an element of versatility. Setting it up was a breeze, and it was sturdy enough to stand on its own. If you're looking for an effective way to enhance your office layout, this divider is a fantastic choice. I can definitely recommend it!
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Reviewed in the United States on August 11, 2023
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JJH
Battle Creek, US
★★★★★ 4
Light commercial grade quality
Color: Black, Size: 4' Wide x 6' Tall (Fluted), Color: Black, Size: 4' Wide x 6' Tall (Fluted)
This VERSARE hush screen portable divider appears to be well made and of light commercial grade quality. The lightweight aircraft aluminum frame and black fabric panel aren’t as heavy duty as the commercial grade steel panels of years past, but this panel certainly has adequate durability for home or office use. The sleek modern style is aesthetically pleasing, definitely appropriate for commercial applications, it doesn’t look cheap, or out of place. It’s freestanding and portable, with optional locking wheels, measuring 4’ wide X 6’ tall. The top panel is made of a clear fluted fiberglass, providing a window for natural light to filter through. I’m currently using it in my home office to partition of a separate workspace for my college student. It works very well for my purpose, I now have two relatively private workspaces in one office. It’s fairly easy to assemble, but the instructions could be more detailed and illustrative. One thing that I don’t like about it, is that the legs only slide in place, but they don’t bolt to the frame, allowing the legs to slide out of place when the panel is lifted up. The problem isn’t as magnified with the wheels installed, because the panel is then rolled, rather than lifted. It would be much easier to lift and move if the legs were bolted in place. But since I won’t be moving the divider very often, it’s not a deal breaker. Overall, I’m very pleased with the quality and look of this portable divider. At just under $555, it’s perhaps a tad bit overpriced, but still a reasonably good value. I recommend this VERSARE portable divider for home or office applications.
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Reviewed in the United States on July 29, 2023
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Paula P.
Battle Creek, US
★★★★★ 5
Excellent wall partition for separating work desk stations.
Color: Charcoal Gray, Size: 4' Wide x 6' Tall (Fluted)
This Hush Screen Portable Divider has worked perfectly to separate individual desk work spaces in our office environment. The fluted windows allow natural light to cascade in to the space while still allowing work privacy. Very easy to move and light weight so you can easily change your space to your liking. The modern look and design fits our office aesthetic perfectly.
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Reviewed in the United States on February 22, 2022
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Michelle Garcia
Carnegie, US
★★★★★ 5
Great for a homeschool room
Color: Black, Size: 4' Wide x 6' Tall (Fluted)
I homeschool my kids and in their school room, I use this to divide between my sons side & my daughters side. Its easy to set up, and is sturdy.
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Reviewed in the United States on October 14, 2023
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@toogieblossom
Chelsea, US
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Best sock I've ever had!
Size: Large, Color: White, Size: Large, Color: White
I have these same socks in white and gray, oh, and a couple of colors, and they are my favorite socks. They're the most comfortable, best-fitting socks I've ever ordered.
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