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Basic of Research For Media And Communications | Dr Haseeb Ur RehmanEffective communication is an essential part of our daily lives, whether we are communicating with our friends, colleagues, or even strangers. It is a process that enables us to exchange information, ideas, and thoughts with others. In the context of mass communication, the significance of effective communication increases manifold. Mass communication has become an integral part of our lives, and it is impossible to imagine a world without it. From
Effective communication is an essential part of our daily lives, whether we are communicating with our friends, colleagues, or even strangers. It is a process that enables us to exchange information, ideas, and thoughts with others. In the context of mass communication, the significance of effective communication increases manifold. Mass communication has become an integral part of our lives, and it is impossible to imagine a world without it. From newspapers to social media, television to radio, mass communication has become an essential tool for disseminating information and shaping public opinion.
However, effective communication is not as simple as it seems. There are several factors that influence the effectiveness of communication, such as the sender's credibility, the message's clarity, the medium used, the receiver's interpretation, and the context in which the message is conveyed. Communication research aims to study these factors and identify the best practices for effective communication.
This book is a comprehensive guide to the basics of research methods in mass communication, for which Dr. Haseeb ur Rahman deserves special commendation, indeed. It is designed to provide an overview of the fundamental concepts and theories that underpin communication research, as well as the various methodologies and tools used in conducting research. The book covers a wide range of topics, including scientific enquiry, steps in research, definitions of key terms, types of research, research approaches, inductive and deductive research, conceptualization and operationalization of variables, issues related to reliability and validity, scales of measurement, different types of statistics involved in testing hypothesis like ANOVA, F-Test, factorial analysis, sampling techniques, qualitative research methods, and proposal writing.
One of the primary goals of the book is to help readers develop a critical and analytical approach to communication research. The book emphasizes the importance of scientific enquiry and the need to use evidence-based methods to study communication. It also provides a detailed overview of the different types of research, their strengths and weaknesses, and the appropriate situations in which to use them. The book covers both quantitative and qualitative research methods, providing readers with a comprehensive understanding of the different approaches to communication research.
Another essential aspect of the book is its focus on practical applications. The book provides numerous examples of how communication research can be used to address real-world problems and improve communication practices. It also includes several case studies that illustrate how communication research has been used in various fields, such as journalism, public relations, advertising, and media studies.
The book is written in an accessible and engaging style, making it suitable for students and researchers with varying levels of experience in communication research. It is also designed to be used as a reference guide, with each section providing a concise summary of the key concepts and methodologies covered.
In summary, this book is a comprehensive guide to the basics of research methods in mass communication. It provides readers with a thorough understanding of the different approaches to communication research, the tools and methodologies used in conducting research, and their practical applications. The book is an essential resource for students and researchers in the field of mass communication, as well as professionals looking to improve their communication practices.
Pages 192
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★★★★★ 5
My dogs LOVE these over the leading brand!
My dogs LOVE these chew bones! They will chew on these things for 30 minutes straight. They will dig them out from the dog basket, or whine at the door if they left it outside. I ended up having to get all 4 of my dogs each their own it was so popular. The white bone in the picture is the from the leading brand and you can see which one they go for, lol. They've had these bones for 6 weeks now and chew on them daily, and multiple times throughout the day. If your dog is a chewed or puppy, definitely give these a try!
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Reviewed in the United States on April 5, 2026
★★★★★ 5
Terrific! Much easier to use than Kongs and my dog loves it.
Flavor Name: Peanut Butter, Size: Medium
I like these so much better than the original Kongs. The large opening makes it so much easier to put peanut butter or cream cheese into it. Plus much easier to clean out afterwards.
My dog also likes to chew it and play with it throwing it in the air after he’s done eating the peanut butter. Very sturdy - he chews apart stuffed toys but his chewing hasn’t damaged this at all.
I highly recommend this product!
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Reviewed in the United States on October 9, 2025
★★★★★ 5
Great for strong chewing dogs. Entertaining too!
Flavor Name: Peanut Butter, Size: Medium
My black lab can destroy the toughest of dog chew toys, but he's not destroyed this peanut. I fill it with peanut butter, yogurt, pumpkin or apple sauce and freeze it. It keeps him entertained for quite a while. When the filling is gone, he leaves it alone or carries it around begging for a filled one.
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Reviewed in the United States on March 31, 2026
★★★★★ 5
Super cute! If you have one dog it'll last a while. If you have more than one...buy two.
Flavor Name: Marshmallow & Peanut Butter, Size: Large
This is THE FAVORITE chew toy in our household. We have two grown labs and a 10 month old mutt and they all love this toy. They got a variety of chew toys at Christmas and this is the one that they steal from each other. That said, they've definitely managed to kill it. It's well worth the money and it's held up well to heavy chewers but four months later and we're going to have to buy a new one. It's now a stub. They managed to break off all the marshmallows about a week ago and the stick itself is more like a chunk now but we definitely got our money's worth.
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Reviewed in the United States on May 1, 2025
★★★★★ 5
Lasting 6 months in! Great smell.
Flavor Name: Marshmallow & Peanut Butter, Size: Large
This actually does smell like marshmallows which is definitely more pleasant than most dog chews!! It has held up to our power chewer. It’s a bit heavy for our smaller dog but he manages and it’s quite funny!! It’s a bit hard but that’s why it is holding up. Would buy again if this one ever wears out.
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Reviewed in the United States on January 3, 2026