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Description
Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic BrandThe longtime chief marketing officer for Chick fil A tells the inside story of how the company turned prevailing theories of fast food marketing upside down and built one of the most successful and beloved brands in America. During his thirty four year tenure at Chick fil A, Steve Robinson was integrally involved in the company's growth from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6. 8 billion in annual sales
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.Binding Type: Paperback
Publisher: Thomas Nelson
Published: 08/25/2020
ISBN: 9781400213221
Pages: 224
Weight: 0.45lbs
Size: 8.30h x 5.50w x 0.60d
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★★★★★ 5
Great product!
Color: Yellow, Size: 5.5" Lift, Color: Yellow, Size: 5.5" Lift
This is the best product to own if you need to change a tire on a tandem boat trailer. We have never changed a tire on our trailer before so we did some research and discovered this product. It was the best investment made. Changing the tire was fast and easy.
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Reviewed in the United States on June 8, 2026
★★★★★ 4
Seems to be well made
Color: Yellow, Size: 5.5" Lift
Husband says it seems to be well made. He hasn’t had to use it yet.
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Reviewed in the United States on January 29, 2026
★★★★★ 5
An RV Must Have
Color: Yellow, Size: 5.5" Lift
We purchased this to get ready for our latest camping trip across the southwest states. Fortunately, we did not need to use it for our travel trailer during our recent trip. However we did use it to assist another couple who had a tire on their trailer that was totally shredded. He did not have any kind of Jack to be able to change his tire. This worked amazingly well, so much so that he asked for the link so he could order one from Amazon too.
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Reviewed in the United States on June 2, 2026
★★★★★ 5
Effective Tool
Color: Yellow, Size: 5.5" Lift
Go try to use your standard car jack to lift your two axle travel trailer and see why this simple ramp just works. I have used this ramp for changing trailer tires, packing bearings, and changing brakes. It's effective in lifting one tire even though the suspension is articulating. It is also much more stable than a hydraulic jack under an axle. I highly recommend this ramp for travel trailer use.
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Reviewed in the United States on January 31, 2026
★★★★★ 5
Don’t leave home without it!
Color: Yellow, Size: 5.5" Lift
Excellent product. Light weight. Very durable material. Sleek design for easy storage. Perfect spacing for tandem axle trailer tire changes. Excellent value for the money.
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Reviewed in the United States on June 1, 2026