The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building BrandsPraise for THE NEW EMERGING MARKET MULTINATIONALS One of Strategy and Business's Best Business Books of the Year "This book is a real eye opener. It will forever change your assumptions about international economic competition and who the winners will be." PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation "An insightful read essential for those wishing to understand the evolution and growth of emerging economy EMNCs and

Praise for THE NEW EMERGING-MARKET MULTINATIONALS

One of Strategy and Business's Best Business Books of the Year

"This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be."
--PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation

"An insightful read--essential for those wishing to understand the evolution and growth of emerging-economy EMNCs and how they will reshape global market structures."
--ANAND MAHINDRA, Vice Chairman and Managing Director, Mahindra Group, India

"As this timely book so insightfully points out, the rise of emerging-market multinationals is shifting the global competitive landscape and forcing us to think hard about new growth, strategy, and talent equations. A must-read for business leaders responsible for navigating today's global environment.
--MUHTAR KENT, Chairman and Chief Executive Officer, The Coca-Cola Company

"This book offers an array of fascinating examples and an interesting framework for stimulating thinking about EMNCs' strategic options."
--PANKAJ GHEMAWAT, IESE Business School, and author of World 3.0

"A must-read. The book is well researched and provides compelling case illustrations. I highly recommend it."
--W. CHAN KIM, Professor, INSEAD; Codirector, INSEAD Blue Ocean Strategy Institute; and bestselling author of Blue Ocean Strategy

"This is the future of global competition. You need to understand it if you aspire to be a player or if global markets are now a part of your strategy."
--DAVID A. AAKER, Vice Chairman, Prophet, and bestselling author of Brand Relevance

"This book gives a clear idea of the success formula of emerging-market multinationals by showing practical insights based on a deep understanding of EMNCs. This will help readers from any type of company structure their own growth strategies."
--WONHONG CHO, Executive Vice President and Chief Marketing Officer, Hyundai Motor Company

"An excellent collection of ideas and examples that should inspire companies in emerging markets looking to build brands and markets anywhere."
--BUSINESSWORLD

About the Book:

LG. HTC. Tata. Haier. Lenovo. Arcelik. Natura.

From smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, high-quality products--rather than with poorly produced products sold under others' brand names. These emerging-market multinational companies (EMNCs) are giving the incumbent market leaders of North America, Western Europe, and Japan a run for their money in the areas of innovation, branding, and marketing.

How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics?

Renowned experts in global branding and marketing, the authors of The New Emerging-Market Multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. The authors identify four strategies driving this growth:

  • COST LEADERS leverage existing low-cost structures and large-scale volumes to extend their reach into developed markets.
  • KNOWLEDGE LEVERAGERS tap their existing resources and knowledge of home consumers and the market to build branded businesses in other emerging markets.
  • NICHE CUSTOMIZERS combine their cost advantages in manufacturing with newly developed low-cost R&D capabilities to develop customized niche-segment branded offerings in other emerging markets.
  • GLOBAL BRAND BUILDERS use their low-cost manufacturing and R&D capabilities to build branded businesses in developed markets-- but limit their focus to specific products and segments through a process of focused innovation.

Whether you run an EMNC or a developedmarket company, deep knowledge of the strategies outlined here is an absolute necessity for competing effectively now and in the future. Don't get caught off guard by the "new kids on the block"--because today's EMNCs are determined to be tomorrow's market leaders.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 06/08/2012
ISBN: 9780071782890
Pages: 320
Weight: 1.43lbs
Size: 9.27h x 6.39w x 1.22d

Review Citations: Choice 05/01/2013
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SKU: 52118024561

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Birmingham, US
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Built for heavy chewers and actually holds up
Size: Medium, Style: Fishbone/Wishbone
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My dogs absolutely love these! I bought them at a great price! They have lasted my dogs over a year! I have a full pitbull, pit/lab, pit/boxer, and a pit/mastiff. So needless to say they pass the power jaw test. They look just like the pictures and they are pretty light weight!
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Benebone is fantastic for heavy chewers and busy, adolescent pups!
Size: Medium, Style: 4 Pack
This little multi-pack is cost-effective in a few ways, super durable and effective, and I'll definitely be purchasing the multi-pack again. We discovered these about a year ago and have been buying them ever since. I'm just now getting around to reviewing them because they're that good, plus I love that the company is family-owned. Four "bones" lasts a little over a month for a power chewer, which is a bargain! You get 4 medium size "bones" for the retail price of 2. These smell delicious to dogs but humans can detect the odor, which is so nice. They are incredibly durable, but somehow also not too hard for a power chewer, and they keep pup from chewing on books and other items that we don't wanted chewed to bits. Heavy chewers (and their people!) love these and the variety of shapes means we can swap them out in rotation and keep pup's interest going for a few weeks. Wait until your pup has all of their adult teeth, as they are a little too hard for teething. And for super power chewers, watch out for the fish shaped chew, as this one seems to allow larger pieces to be chewed off the fish head "corners" more easily due to the relative thinness of the shape at that point when compared to the other 3 shapes. Keep an eye on how much your power chewer is taking off of these "bones" (little tiny pieces do get chewed off) and toss them (or recycle with Benebone!) when your dog is able to chew off more than a crumb size piece. Hooray for Benebone! Hooray for family-owned businesses! We'll be back for more!
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My dogs are really enjoying these chew toys! These keep them busy for hours!! So far they seem very durable and my little dogs can really chew and destroy so I’m happy about these so far! They rarely each chew a toy at the same time, but choose to take turns instead. But now they each have a chew toy and they are happy campers!!
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Lasted us 7 months! Our Belgian mal chews on these non-stop and treats them like her high value treats. We just re-ordered the 7 pack!
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