Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property
SKU: 4913802973

Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property

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Description

Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual PropertyWhether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to remain competitive and experience continual growth. In this thought provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information,

Whether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to remain competitive and experience continual growth. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You'll learn how to implement IP-driven growth and licensing strategies, foster a culture of innovation, turn research and development into revenue, and maximize your company's profits. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

Binding Type: Paperback
Publisher: Amacom
Published: 10/20/2011
ISBN: 9780814434987
Pages: 288
Weight: 0.78lbs
Size: 9.02h x 5.98w x 0.72d
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SKU: 4913802973

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Maryland
Cuba, US
★★★★★ 4
Very vibrant colors
Color: Orange Blue, Size: 50"x60"
This throw is soft and the colors are vibrant- i use it mainly for the fall look in my family room! I use blue and beiges in my home and this blue pumpkin in the throw carries my blues!!
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Reviewed in the United States on November 1, 2025
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Ruth R.
Louisville, US
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Beautiful
Color: Color719, Size: 50"x60"
This is beautiful and incredibly soft.
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Vickie Allen
Charlottesville, US
★★★★★ 5
Perfect as a gift
Color: Color719, Size: 50"x60"
I bought this as a gift for my relative, who loves flowers. She loved it and it is perfect for her to use as a blanket in her wheelchair or extra cover in bed.
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Gianna
Omaha, US
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Comfy blanket
Color: Purple, Size: Throw(50"x60"), Color: Purple, Size: Throw(50"x60")
This blanket is really, really plush and full. The quality feels great and it has a soft, thick texture that makes it super comfortable for sleeping or a quick nap on the couch. It’s lightweight, breathable, but still warm, and the material feels cozy without being too heavy. For the value, I definitely think it’s worth the money, and I would buy another one in a different color. It looks nice and feels even better.
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Walter Lake
Omaha, US
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Worth the money
Color: Light Grey Ribbed, Size: Throw(50"x60")
Soft, warm, and comfortable. Looks great on my couch and the color matchs nicely.
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Reviewed in the United States on May 9, 2026

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