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Description
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All TimeWhat do Coca Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of
What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. From brand mistakes made by successful blue-chip companies to lesser-known but hilarious bomb-shells, he explains what went wrong in every case and provides a valuable checklist of lessons learned. A tour of Matt Haig's hall of failure will alert readers to potential dangers and describe how to ensure a long, healthy life for a brand.Binding Type: Paperback
Publisher: Kogan Page
Published: 06/15/2011
ISBN: 9780749462994
Pages: 242
Weight: 0.71lbs
Size: 8.49h x 5.48w x 0.54d
Review Citations: Choice 12/01/2011
Reference and Research Bk News 08/01/2011 pg. 38
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★★★★★ 5
Smells great and works well
Style: Kids SPF 50, Size: 5 Fl Oz (Pack of 1)
This worked well for the summer. No one experienced any burns while using it and reapplying. This also smells fantastic. Would definitely recommend and would buy again.
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Reviewed in the United States on August 20, 2024
★★★★★ 4
Works great, could use a better sprayer
Style: Kids SPF 50, Size: 5 Fl Oz (Pack of 1)
I gave it 4 stars ONLY because I've had the nozzle break on at least 1 of these. So they could improve the way it sprays, but overall I'm very happy with the product. It keeps my whole family from getting burned and goes on clear. I love this because my kids always complain that they don't like the whitecast, so this one is a keeper!
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Reviewed in the United States on July 13, 2023
★★★★★ 5
Really nice sunscreen
Style: Kids SPF 50, Size: 5 Fl Oz (Pack of 1)
I always buy kids sunscreen because everything else burns my eyes. I haven't notices this stuff burning. It smells really nice and doesn't feel yucky going on like some stuff does.
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Reviewed in the United States on September 13, 2024
★★★★★ 1
DOESNT SPRAY do not buy
Style: Kids SPF 50, Size: 5 Fl Oz (Pack of 1)
Doesn’t work AT ALL. And I’m annoyed because it’s not eligible for return even with prime. What am I supposed to do with a sunscreen that won’t spray? YES, it’s in thru blocked position, it will not spray. I’d love my money back please.
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Reviewed in the United States on August 9, 2025
★★★★★ 5
Love!
Style: Kids SPF 50, Size: 5 Fl Oz (Pack of 1)
This is the best smelling sun screen ever!! It sprays so smooth as well!! My kids sensitive skin takes to it! It’s not cold and the coverage is great!! Also love that HSA available
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Reviewed in the United States on September 9, 2024