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Description
The Long Tail: Why the Future of Business Is Selling Less of MoreWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one size fits all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.Binding Type: Paperback
Publisher: Hachette Books
Published: 07/08/2008
ISBN: 9781401309664
Pages: 267
Weight: 0.53lbs
Size: 7.98h x 5.24w x 0.76d
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4.2 ★★★★★
Based on 1585 reviews
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Product Reviews
★★★★★ 5
No replacement heads
Style: Sonic Toothbrush with 2 Heads
Update **** seller has made replacement heads at super affordable price.
This toothbrush is really cute and great for small hands. The timer is only 45 to 50 seconds which is okay but I have to hit it twice to ensure a good brush for my 4 year old. This brand doesn't sell replacement heads for this product which is a bummer. It's not worth the money if you have to buy a whole new toothbrush after 3 months of use. I'd love to see replacement heads in the future!
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Reviewed in the United States on February 24, 2025
★★★★★ 2
U Shape Isn’t Great!
Style: Sonic Toothbrush with 2 Heads
Love boka toothpaste and I’ve seen ads for that auto brush so I got this for the u shape head. It sucks. It just vibrates doesn’t actually clean, and it’s silicone bristles not nylon.
I had to use a lot of toothpaste to put in the u shape as well compared to a little dab on a brush.
The handle is cute.
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Reviewed in the United States on March 1, 2025
★★★★★ 4
Super cute!
Style: Sonic Toothbrush with 2 Heads
This is a super cute toothbrush. My 3 year old loves using her "fruit brush". I wish there was another setting for even lower vibration.
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Reviewed in the United States on February 1, 2025
★★★★★ 1
On button doesnt work
Style: Sonic Toothbrush with 2 Heads
I cant return this product because it was opened by us to use which is the only way to know if it was defective of course but the button is so tiny and difficult to press to turn it on that my nor my husband who are both strong laborers were able to turn it on until about 20 tries later. The on/off button needs to be redesigned. Now we cant use it or return it, what a waste of $$.
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Reviewed in the United States on March 29, 2025
★★★★★ 5
My son loves it!
Style: Sonic Toothbrush with 2 Heads
We wanted to find a U shaped brush to mix in with brushing to help reach harder areas and he loves it so far. I was worried he wouldn’t want the whole mouthpiece to go in his mouth but it seems to be comfortable and he has no problems with it. The timer does seem to be off.
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Reviewed in the United States on December 10, 2024