Herd: How to Change Mass Behaviour by Harnessing Our True Nature
SKU: 15910590373

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

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Herd: How to Change Mass Behaviour by Harnessing Our True Nature..". fascinating. Like Malcolm Gladwell on speed." THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works." Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and

..".fascinating. Like Malcolm Gladwell on speed."
--THE GUARDIAN

"HERD is a rare thing: a book that transforms the reader's perception of how the world works."
--Matthew D'Ancona, THE SPECTATOR

"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."
--Daniel Finkelstein, THE TIMES

This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking.

Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.

HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.



Binding Type: Paperback
Publisher: Wiley
Published: 09/01/2009
ISBN: 9780470744598
Pages: 399
Weight: 1.02lbs
Size: 7.80h x 5.20w x 0.93d
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SKU: 15910590373

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Comfy but cheaply made. I bought these for the price and expected them to be not the best quality but they are even less than I expected. Please also note that they run small. I got a 10-11 since I wear 11 shoe and Amazon recommended this size. I think a size larger would have been better. Not worth returning though. I’ll just wear them this winter if they last that long and get a better brand next time.
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These things are so comfortable and warm. I sleep with them on because I like to have my feet out of the covers. Not too warm...just right. Great quality and fit with a non-slip leather-like sole. I'll keep ordering these ahead of time to make sure I'll always have a fresh pair when I wear them out. I wear them EVERY NIGHT and keep them on all morning. Life-changer! The BEST EVER!!
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