Intuitive Marketing: What Marketers Can Learn from Brain Science
SKU: 15694520766

Intuitive Marketing: What Marketers Can Learn from Brain Science

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Intuitive Marketing: What Marketers Can Learn from Brain ScienceIntuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies." Traditional marketing assumes its purpose is persuasion: it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and

Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies."

Traditional marketing assumes its purpose is persuasion: it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and achieve "stopping power."

But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it's all clutter, it's all annoying, it's all an imposition on their already overworked conscious minds. Ironically, marketers are creating a "tragedy of the commons" effect. By collectively overgrazing consumers' "attentional commons," they are creating an environment that makes it less likely consumers will allocate attention to any of their messages.

Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science.

Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers' existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion.

Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs.

Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn, and choose in the modern marketplace.



Binding Type: Hardcover
Publisher: Intuitive Consumer Insights LLC
Published: 10/20/2019
ISBN: 9780578576961
Pages: 408
Weight: 1.54lbs
Size: 9.02h x 5.98w x 0.94d
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SKU: 15694520766

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4.3 ★★★★★
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✨Laura’s Book Glow✨
Alexandria, US
★★★★★ 3
Awesome story but…
Format: Kindle
The first half of the book needs a lot of editing. Normally I wouldn’t mind but there were a lot of mistakes. If you take that out of the equation, it’s a solid 4. But this as it is for me is a 3.5 The story is somewhat unique and it brought emotions in the second part.
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Reviewed in the United States on April 5, 2025
J
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Jen Lee
Battle Creek, US
★★★★★ 5
Dark Romance - Small Town - Suspense - Enemies to Lovers
Format: Kindle
I'm soo glad I read this book. Maddox plays the big tough man with a hard exterior wall. Meanwhile, Evie, who was always stronger than she thought, broke down all his walls. Like true enemies to lovers, Maddox and Evie got under each other's skin to the point they collided and explosions went off...literally. The banter in this book, yeah, chef's kiss. This book has offers a lot. Each character has their own flair to them. Each one showed a level of growth and depth. Sometimes when I read certain books, it feels like I'm just getting the shell of what could have been. Not this one. Tuesday brought the fire. Every human emotion possible I felt while reading this book. I screamed, laughed, cussed, rolled my eyes, and sobbed. Seriously, for all those who love dark romance books with a plot and an excellent characters, this one's for you. Oh - the SPICE be SPICING.
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Reviewed in the United States on November 7, 2025
T
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The.PNW.Dark.Reader
Louisville, US
★★★★★ 4
Cute small town and found family.
Format: Kindle
Evie and Maddox’s story was so sweet. Obviously there were many parts that I wouldn’t call sweet, but overall it was a cute love story. I thought the author did a great job with the Grumpy X Sunshine trope. Cause Maddox is def a big ol grumpy. The found family trope is so strong in this book and I think that might be my fav part! Were there a few parts that Maddox made me realllllll upset? Ohh yes absolutely. In reality tho, that almost made him more believable. In no way am I giving an excuse for how he used her trauma against her. Cause that was absolute trash. But I did enjoy him spending the rest of the book attempting to make up for it. He could’ve groveled more tho lol. I absolutely loved the twins relationship with each character in this book. I think they were so important to the story and added that extra bit. How they protected their mama so fiercely was everything. It felt like some of these scenes were just thrown together. Meaning, some details were just dropped in but no other context with it. Like tidbits of info that didn’t really go with any part. Other scenes were clearly thought out with so much detail. The storyline was really interesting. I enjoyed that the FMC/MMC were able to show their trauma and grow and heal from it. I loved how the author showed the MC’s were able to live outside of their trauma and be who they are, not who the trauma made them. I think this was a very good debut novel depicting just how common the cycle of abuse can be, but even more so how you can break out of it. Not all homes are filled with love and understanding, but Evie was bound and determined to have that in her home.
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Reviewed in the United States on April 1, 2025
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Shannon D
San Leandro, US
★★★★★ 5
Please do yourself a favor and read it!
Format: Kindle
So I saw this book on Instagram from someone I follow and was immediately intrigued. And let me tell you I am so glad I picked this up. I literally could not put it down and read it in a day. I am absolutely in love with evie and Maddox. I mean seriously Maddox 😭 I love him so much and that poor brute has been through so much but is just the most lovable thing. And Evie ugh that woman has been through it but is so strong. Every side character in this book is just as amazing too. The twins, Vic, Lou, and don't even get me started on the other Wilder boys😍 this book had everything, it's emotional, heartbreaking, thrilling and just an all around amazing love story. This will be a book I definitely re-read and I don't do that often. Also need to buy a physical copy like ASAP. But what I really need is Mercy's story like, yesterday. He is absolutely my favorite side character in this book and I will be so sad if he doesn't get his own story!
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Reviewed in the United States on April 11, 2025
A
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Alisha Cook
Bozeman, US
★★★★★ 4
Grumpy Sunshine, Small Town Romance
Format: Kindle
ARC Review 3.75 ⭐️, rounded up to 4 ⭐️’s. I really enjoyed the book and think the author did a good job of drawing her readers into this couple’s world. The characters were complex, but well developed. Even the side characters were amazing. The setting of the story was well thought out and came to life on the pages. There were definitely some plot twists that I didn’t see coming, and some that were anticipated, but with the way they were timed I was still shocked when it happened. And while this wasn’t the spiciest book I’ve ever read, the spice was definitely there. When it hit, it hit hard! Overall, I really enjoyed Evie and Maddox’s story. There were some things that seemed repetitive and that could’ve flowed better for me, and there were errors that a good editor should have caught. I definitely look forward to more books from this author though and am thankful for the opportunity to ARC read this book. This is a book you definitely want to check the trigger warnings before starting. It is packed with trauma and subjects that could be difficult for some readers. Tropes in this book include: Grumpy/Sunshine Small Town Romance Curvy Single Mom FMC Broody Hermit MMC He Falls First Touch Her & ☠️ Previous DV and offscreen SA PTSD rep
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Reviewed in the United States on March 31, 2025

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